Shares of the U.S.-based company rose on Friday as furniture retailer Wayfair ($W) announced it will lay off 730 people as part of its plans to exit operations in Germany and focus on core business, lifting retail sentiment.

The cuts follow thousands of jobs eliminated across the online furniture seller worldwide over the past two years.

Wayfair, an early e-commerce disruptor, wants to focus more on physical retail and has decided to exit the German market and cut 730 jobs as a result.

Online furniture retailer Wayfair said on Friday it would lay off 730 employees as it exits the German market to focus on investments in core businesses.

Wayfair stock fell Friday morning after the online furniture seller said it was shutting down its business in Germany and cutting a little over 700 jobs in a bid to focus on more profitable growth areas.

Budget-furniture seller Wayfair (W) is shifting its focus toward physical retail stores and North American markets as it cuts over 700 jobs and exits Germany.