Shopping conglomerate Walmart is under fire from conservatives, with some even going so far as to call for a boycott of the ubiquitous chain. To the chain's chagrin, this ire has nothing to do with anything it has done or sold.

Walmart, which ended some of its diversity programs earlier this year, said it and other companies’ positions are “subject to heightened scrutiny from consumers, investors, advocacy groups and public figures, potentially leading to consumer boycotts, negative publicity campaigns, litigation and reputational harm.”

The ad was placed by Christy Walton, heiress to the Walmart fortune. It clearly stated that the opinions expressed were hers alone.