This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and ...

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

Think of them as AI factories, churning out your responses from ChatGPT, Gemini, Claude and all the other generative AI tools. The costs are staggering. Corin Cesaric is a Flex Editor at CNET. She ...