TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

Circana is thrilled to join the trusted ecosystem of TikTok partners. By bridging the gap between digital advertising and ...

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.

The tattoo industry has undergone a remarkable financial transformation over the past few decades. What was once seen as an ...

BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

Here’s a closer look at the companies that could buy Tik Tok, our take on the most-likely winners and the implications of any ...