A social experiment places small amounts of cash into unsuspecting strangers’ pockets to observe their reactions. The setup ...

Does free will exist? Neuroscientist Uri Maoz devises experiments to illuminate how—or if—the brain makes decisions.

UC Santa Cruz’s annual student-directed and choreographed dance showcase, “Random With a Purpose,” is one of the best art experiences available in Santa Cruz County. Last weekend, I had the pleasure ...

Christmas is almost here, and between wrapping gifts, rushing for last-minute shopping, and juggling holiday cooking, things can get a little chaotic. In the middle of all that festive madness, ...

Instacart is ending price tests that resulted in ‌different shoppers being shown different prices ‌for groceries, the online retail platform said today after criticism of its artificial ...

A recent investigation that found Instacart is charging some customers nearly 25% more for the same products from the same store got a lot of people’s attention, including the Federal Trade Commission ...

New research has put a spotlight on how new technology has changed the way retailers may start setting grocery prices, with one study finding that some shoppers are paying different prices for the ...

In two experiments, researchers have found that introducing people to "mental models" about how mRNA vaccination works and how the body protects itself from foreign DNA can preemptively or reactively ...

In the fall of 1982, Extra-Strength Tylenol capsules containing the toxin potassium cyanide were found to be responsible for multiple deaths in the Chicago area. Local police drove through ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...