Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Back in February, Xbox saw a pretty massive shakeup to its leadership. Phil Spencer retired and was replaced, not by his expected successor, Sarah Bond, but by Asha Sharma. Sharma’s previous role as ...

TL;DR: Microsoft plans to revive its Xbox Backwards Compatibility Program for its 25th anniversary, enabling iconic games from four Xbox generations to be playable on the upcoming Project Helix ...

Discover a curated xbox game pass games list featuring the best xbox game pass games across genres, from blockbusters to indies, ideal for new and returning subscribers. Xbox Game Pass - Official ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

"Xbox mode" (formerly Xbox Full Screen Experience) is here to replace your console. Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team ...

During its GDC 2026 talk, Xbox also revealed more features coming to PC and plans to bring back old games GDC Project Helix Xbox At GDC 2026 earlier today, during a talk about the future of the Xbox ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes The ...

It's been over five years since we stepped into the "next generation" of gaming with the Xbox Series X and PlayStation 5. And, depending on who you ask, the decline of the Xbox has been fairly ...

Looking ahead: Months of rumors have suggested that the next Xbox will be a hybrid of PC and console, supporting Xbox games alongside standard Windows software. A brief message from the Xbox ...