IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...

Netflix is expecting its advertising revenue to keep on trucking it told investors last week after its Q1 financials were ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

As AI advances at an unprecedented pace, Kellogg has established itself as a leader in the development of pathbreaking, ...

HARK Collective has confirmed the full speaker line-up for HARK Live, taking place at voco Manchester on 29th April 2026.

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the ...

CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we provided on our last call, ...