Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch Prime Video content with commercials. This article, Amazon: Prime Video ad-supported tier reaches 130 million U.

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts