In this segment especially, Apple Pay has emerged as a serious threat. Through their massive ecosystem with millions of Apple products, the company was able to seamlessly integrate their Apple Pay and ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in ...

UltraTech Cement, a subsidiary of Aditya Birla Group, has shifted its marketing strategy from hyperbolic advertising to focusing on consumer needs, especially targeting first-time home builders ...

“How do you define marketing?” Get inspired by strategies to align your teams and accelerate success. Ready to connect? Let’s make this your most impactful event of the year. Book some time ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of ...

PayPal Payments (PayPal), the Indian arm of PayPal Holdings, has received in-principle approval from the Reserve Bank of India (RBI) to operate as a cross-border payment aggregator. The news was ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

More brands are turning the tariff headlines into a marketing opportunity. "I think companies are realizing they have to address the elephant in the room one way or the other. They have to talk about ...

A global presence gives large retailers an advantage to minimise higher tariff costs in the U.S. But it is putting central banks on watch as the strategy ... professor of marketing at the ...