In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

A New Era for Senior Living Communities This traditional model– dominating the last decade - often acts as an intermediary between communities and prospective residents. While these services can ...

There comes a time in every company’s existence when “a board asks the brand marketer to validate their existence,” Matt ...

Apart from valuable content, you need to rely a lot on your advertising strategy. This is when Pay-Per-Click (PPC) advertising comes in and when it is wielded with skill, it can elevate a rise ...

Warner Bros. Discovery touted its “disciplined” sports strategy, saying sports is an area where it is responding “tenaciously and creatively” to ongoing pay-TV declines. The company made ...

Morningstar brands and products Company Portfolio ...

Mizuho analysts believe that if PayPal successfully deploys its advertising strategy across its Branded Checkout and Venmo services, it could see a 5-10% increase in total revenue, with an even ...

resulting in a counter-advertising video that did not sell dreams but instead exposed the strategies used by gambling companies. The effects of this counter-advertising video were tested in an ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Pay-per-click (PPC ... Regardless of which B2B digital marketing strategies you choose, measuring their effectiveness ensures no wasted marketing dollars. Start by analyzing which tactics drive ...