We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

A version of this story originally appeared in the February 2025 issue of GQ with the title “An Underground Icon Comes Out of ...

The French luxury house continues to defy the odds quarter after quarter. We lay out the factors behind its impressive ...

The streetwear industry has experienced changes over the last few years, as luxury brands have shifted away from the market ...

Rolex may be the giant in Swiss watches, but brands like Christopher Ward are finding their space. This series explores under ...

We've ranked the best watches for men, featuring iconic models from the most renowned watchmakers, including Rolex, Omega, Swatch and more.

With a little help from luxury fabrics and retro team graphics, brands big and small are making better merch—with the ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

It's not just Mark Zuckerberg suddenly spending millions on epic timepieces. Tech moguls from across the industry have become ...

Looking for the best watch that you can wear with every outfit and every event? Your search ends here! Check out this list of ...

Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...