The way shoppers discover and buy products online is undergoing its biggest shift since the rise of mobile commerce.

Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

The cuts hit legacy search engine optimization and public relations teams as the Charlotte fintech shifts resources toward AI-powered consumer tools.

Think about the last time you searched for something specific—maybe a product comparison or a technical fix. Ideally, you ...

When you ask ChatGPT and other AIs to recommend a product or service, odds are the top answers were put there by humans. This doesn’t mean artificial intelligence is lying to you. That first answer is ...

“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

As digital marketing continues to evolve, so too does the field of search engine optimization (SEO). While traditional SEO methods, such as keyword optimization and backlinking, have long been ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...