Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

Turn up the mic in supported experiences. It’s worth noting that not all Roblox experiences have voice chat enabled. Whether or not voice chat support is present in a game should be indicated in the ...

Roblox is an online platform that combines gaming, creativity, and social interaction into a vast universe of experiences. Even though it launched back in 2006, its popularity continues to grow in ...

Online gaming platform Roblox has faced criticism for years that it doesn’t do enough to protect children using its platform. Now, Louisiana’s attorney general is suing the company, alleging among ...

Roblox has long-term potential -- but the path is expensive. Roblox's valuation assumes near-flawless execution. Investors need conviction in the long game. But while the story is compelling, the ...

GameSpot may get a commission from retail offers. Chances are that, if you’re new to Roblox, you won’t know your Obby from your elbow. That’s okay, though, as everyone has to start somewhere, and a ...

Roblox is launching a new licensing platform. Roblox is launching a new licensing platform. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two ...

What are the Roblox the Hatch rewards? If you're up for cracking eggs all summer long, this is the officially sanctioned block-based event for you. Split across multiple biomes, hundreds of games, and ...

Roblox has doubled over the last few months, with a new experience driving strong engagement. The platform is growing much faster than those of leading game makers. The stock looks expensive, but ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. The story spans at least three time periods: 1915, 1929, and 1943. The ...

Action Games Death Stranding 2 and risky game connoisseur Hideo Kojima says too many AAA games play it safe: "If there is no risk, there won't be any good things that would be born" Open World Games ...