Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...
Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!
Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...
When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...