What do Fratello's writers want to see from high-end brands? ✓ Read their top 5 high-end horological wishes for 2025 here! ✓ ...

Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...

We asked the experts what they predict for watches in 2025, and we got varying answers that add up to an interesting landscape for horology this year.

Apple’s smartwatch has become synonymous with innovation and quality. With its extensive features and seamless integration with other Apple products, it sets a high bar that few can match. For new ...

The watches also can come with head-turning prices with some costing around $1 million or more. The plans for Richard Mille at Highland Park Village adds yet another popular luxury brand to the ...

The high-end trend continued into this year ... a New York-based organization that aims to increase watch enthusiasm in underrepresented communities by helping brands reach more diverse audiences. The ...

In the rarely confrontational world of watch journalism, one is loath to challenge a colleague’s opinions. Perhaps the most ...