The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

In the competitive landscape of e-commerce, leveraging Facebook Catalog Ads has become a cornerstone strategy for brands ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

I’m an environmental scenting professional. In the 2010s, I developed the toxin- and allergen-free scents that give different Las Vegas hotels their unique, subtly appealing aromas.

In this guide by Manizha & Ryan, you’ll discover how to set up and run effective A/B tests on Facebook Ads, so you can stop wasting money on underperforming campaigns and start seeing real results.

costs down Share Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer ...

Effective Facebook ads always start with thorough research. To create ads that truly resonate, begin by deeply understanding your target market’s conversations, pain points, desires and motivations.

Facebook and measurement company Nielsen are partnering to help advertisers measure the effectiveness of ads that appear on the social networking site. Facebook Chief Operating Officer Sheryl ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...