Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using ...

Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline ...

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may ...

Delta Air Lines sparked controversy last week when company president Glen Hauenstein announced that the company planned to ...

Connecticut Sen. Richard Blumenthal joined forces with two other senators to write a letter to Delta Air Lines expressing ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...