Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a bold branding move.

In a twist that no one saw coming, Chris Martin‘s ex-wife Gwyneth Paltrow became Astronomer’s “temporary spokesperson.” This comes a week after the company’s former CEO, Andy Byron, and then-HR executive,

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.