The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Amazon did not just wake up and decide to put advertisements on Prime Video out of the blue. The plans were known since at ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Amazon Prime Video is using artificial intelligence to generate "pause ads" directly related to whatever content viewers are ...