Many years ago in Ohio, the McDonald's Corporation was the victim of a nasty rumor. The focus of the rumor was that McDonald's hamburgers contained worm meat in them. The company made a determined ...
Mark Cussen, CMFC, has 13+ years of experience as a writer and provides financial education to military service members and the public. Mark is an expert in investing, economics, and market news.
In marketing, we first focus on the benefits that customer desire (since this is what really motivates purchase decisions), and later, as a tactical issue, we focus on the product or service ...