The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...