The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.