Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the creator economy. The founder of Offscreen Resources—a professional placement ...

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion Dollar Playground” via a ...

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new ...

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping platform LTK. The collaboration will automatically cross-post high-performing ...

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair and entrepreneurial ...

Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s ...

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today, demonstrating its growing influencer marketing capabilities. The campaign aims to show ...

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting ...

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity isn’t in front of the ...

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators, her entertainment ...