Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple ...

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads. The online visual experience often determines ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

How do you optimize your digital marketing strategy to generate more leads? Frankly, that's a broad question. To find your way through the digital marketing jungle of today, you need to better ...

As the global pandemic slowly recedes, marketers are continuing to focus on better ways to engage their audiences online. Email remains an important part of the marketing toolbox. Approximately 80% of ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...