Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, ...

This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal ...

Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global ...

Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral ...

Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo by Janelle Gale, Meta’s vice president of human resources, claims that the company is ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Venture Discontinued; Apple Begins UK Antitrust Trial Meta has decided to terminate its diversity, equity and ...

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC At its fifth annual Global Tech and Data Showcase last week, Disney ...

What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and ...

The Trade Desk plans to acquire ad tech company Sincera, reveals Digiday. The move, which will allow The Trade Desk to ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling ...

Looking ahead, the forecasted +15.6% growth for 2025/26 speaks volumes about how marketers are doubling down on data-driven ...