For some brand marketers, the final days of 2025 feel like a satisfying victory lap after completing a long and grueling ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and ...

The Campaign team dissects the high-stakes brand comebacks, the AI-driven shifts and the industry-shaking headlines that ...

Troy Ruhanen, the chief executive of Omnicom Advertising, reflects on its recent restructure, including mistakes and ...

This year, the agency world truly delivered with holiday cards that were feel-good, for-good and often tinkered with ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, healthcare professional and technology support. Publicis will also handle creative ...

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US ...

The survey, now in its sixth year, has been updated to reflect the ad industry at large today. The deadline to submit is ...

Though he changed the name a long time ago, a new collaboration with Mercedes-Benz has him returning to his festive roots ...

Rubin Postaer and Associates (RPA) was selected by D.G. Yuengling & Son as its new creative agency partner.

Carmaker enters 'period of exclusivity' with agency group — with media-buying added during pitch process in surprise move.

In 2023 McCann won Ikea’s global ad account following a competitive pitch. The business is run out of McCann Spain, which also works on the regional account. The current creative review is being ...