For some brand marketers, the final days of 2025 feel like a satisfying victory lap after completing a long and grueling ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and ...

The Campaign team dissects the high-stakes brand comebacks, the AI-driven shifts and the industry-shaking headlines that ...

Troy Ruhanen, the chief executive of Omnicom Advertising, reflects on its recent restructure, including mistakes and ...

This year, the agency world truly delivered with holiday cards that were feel-good, for-good and often tinkered with ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, healthcare professional and technology support. Publicis will also handle creative ...