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Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...
Search Engine Land3d
Google hypes AI Overviews, refuses to answer CTR question
Search Engine Land » SEO » Google hypes AI Overviews, refuses to answer CTR question Chat with SearchBot Please note that your conversations will be recorded. Alphabet spent much of its Q1 2025 ...
Search Engine Land3d
How to optimize B2B PPC spend when budgets and confidence are low
Search Engine Land » PPC » How to optimize B2B PPC spend when budgets and confidence are low Chat with SearchBot Please note that your conversations will be recorded. By now, you’re almost ...
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign ...
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...
YouTube is testing AI Overviews in its search results
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and ...