Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...