Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

Blaming the algorithm is the easy way out, says Mahdi Shafiei. The algorithm isn’t out to get you; it’s built to give people ...

Impact BBDO’s Ali Rez predicts creative effectiveness through human creativity, speed to market, humour and more for the year ...

Naif Alrajhi Investment to launch Saudi Arabia’s first international media representation services company in partnership ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose to access the future of hospitality in the ...

As Director of Operations, Alsheikh will lead operational strategy for Viola Outdoor as well as optimise its operational ...

Ampverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...

Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton. Campaign Middle East features a Private ...

Ultimately, the growing presence of PrDOOH in the UAE reflects a market eager to align with global standards while embracing ...

Chalhoub Group’s Marilena Hadgianni reveals the year ahead for DEI – diversity, equity and inclusion and it's impact on the ...

Publicis Groupe MENA’s Jennifer Fischer dissects what inspiration is, where it stems from, why we need it and how to find it to drive change.