Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Besides socio-cultural taboos, three players from India’s first-ever women’s team at the Kho Kho World Cup have battled economic hardships to get to where they are today ...