The University of Kentucky’s new LLC model mirrors a trailblazing concept introduced by Howard’s Kenneth Blakeney—putting ...

The Kentucky Wildcats men's basketball program had one of its top commits sign with one of the biggest talent agencies for ...

NBA great Charles Barkley tore into the NCAA and how they have handled NIL, during a recent appearance on OutKick's "Don't @ ...

The Auburn legend says that he is not a fan of the "return on investment" that comes along with NIL in today's college game.

NBA legend Charles Barkley criticizes the NCAA’s mishandling of NIL and won’t fund Auburn’s NIL efforts, calling college ...

With NIL having more of an influence on college sports, it is becoming a fixture on Arizona high school sports as well.

As college football continues to evolve in the wake of the NIL era, the traditional model of recruiting, development, and ...

According to a report from On3, Texas Tech NIL collective founder Cody Campbell will serve as the co-chair of the new college ...

The addition of NIL in college athletics has added monetary elements to what was once just a ball game and has completely ...

Gov. Katie Hobbs signed a bill allowing Arizona college athletes to be paid among the most or more than anyone on campus.

The law was signed amid controversy between the U of A's NIL collective and a player who joined the transfer portal just ...

An analysis by the University of Maryland reveals a patchwork approach to regulating name, image and likeness across high school sports.