Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Nike launched fewer running shoes in 2024 than competitors like Brooks and Asics. It's going to have to catch up this year.

As we begin 2025, Nike (NKE) shares have hovered near 52-week lows while Adidas (ADDYY) stock is not far from its highs.

A former NBA star revealed exactly what happened when he arrived at Michael Jordan’s home wearing Adidas clothing - and it is ...