Netflix is opening an immersive venue called Netflix House at Galleria Dallas in late 2025. The experience will feature themed spaces, games, and food inspired by hit shows like Stranger Things and Squid Game,

Netflix House Dallas, a 100,000-square-foot experiential hub from the streaming giant, is slated to open by the end of 2025.

Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming. The "Netflix House" allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants.