In an interview with the TODAY Show on Jan. 15, author Jim Murphy reflected on the overnight success of his self-help book 'Inner Excellence,' after Philadelphia Eagles player AJ Brown was seen reading it during a game on Jan.

Jim Murphy reflects on the attention he's received from A.J. Brown's endorsement of his book and the relationship between the two.

The Eagle went viral for reading ‘Inner Excellence’ on the bench. The writer, contacted by SI, says, ‘It’s really an honor to be a part of his life.’