After acquiring full control of Hulu from Comcast in June, Disney plans to fully integrate the streaming service into Disney+, with a plans to launch a unified Disney+ and Hulu streaming app experience that will be available to consumers next year.

Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.

Disney, following in the footsteps of Netflix and others, soon will no longer report the number of subscribers for its Disney+, Hulu and ESPN+ streaming services. Disney said it will no longer report paid subscribers or average revenue per unit (ARPU) for the trio of streamers — saying those metrics have become “less meaningful to