Following the blockbuster NBA trade that sent star point guard to the Los Angeles Lakers for star big man Anthony Davis, many fans of the Dallas Mavericks were angry. Much of the anger was geared toward general manager Nico Harrison as they couldn't believe he traded Doncic away.

This trade has taken an emotional toll on the fans, players, coaches, and many team personnel in a way Nico Harrison and the Adelson family likely never expected. Jason Kidd understood the fans' perspective in his postgame interview following their big win over the Boston Celtics on Thursday.

"Trading away Luka Magic has left a deep void in the hearts of Dallas fans. By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions," Posner said.