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CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
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Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...
Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...
These stores were designed for mobile orders and a quicker experience in lieu of a more traditional ordering experience.
Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a ...
Starbucks is working on building an innovative new menu. According to Restaurant Dive, Starbucks CEO Brian Niccol said the coffee chain is working on a lineup of items that appeal to “health-conscious ...
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