Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

In some studies, synthetic food dyes used in the United States have been associated with hyperactivity and behavioral effects ...

For years, Kennedy has railed against Big Food and Big Pharma and blamed the nation’s “chronic disease epidemic” on additives ...

U.S. health officials say they'll urge foodmakers to phase out petroleum-based artificial colors in the nation’s food supply.

The FDA is working with the food industry to eliminate petroleum-based artificial dyes from the U.S. food supply by late 2026 ...

Health officials say the initiative will help fast-track the review of safer alternatives. They say the first two dyes out of ...

“For companies that are currently using petroleum-based red dye, try watermelon juice or beet juice. For companies currently combining petroleum-based yellow chemical and red dyes together, try carrot ...

As part of the initiative, the FDA will set industry standards and timelines for transitioning to natural color alternatives.

Health and Human Services Secretary Robert F. Kennedy Jr. wants companies to voluntarily remove or replace commonly used synthetic colors before the end of 2026.

The ingredients that make the colors of many foods pop are on the chopping block in some states. West Virginia just banned several artificial food dyes – like Red 40 and Yellow 5 – due to ...