The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

June 18, 2025. More for You ...

Public Citizen denounces Mattel and OpenAI's AI toy collaboration as "reckless and dangerous." Keep AI out of children's toys ...