Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Microsoft has announced an Xbox Partner Preview showcase for this week. It’ll provide updates for a number of games, and bring with it “new reveals.” As a Partner Preview, this showcase focuses on ...

Microsoft will hold its major annual Xbox Games Showcase on June 7, with Gears of War: E-Day getting this year's dedicated post-show Direct. "Sunday, June 7 is locked in," Microsoft's new gaming boss ...

This year marks the 25th anniversary of Xbox, and as part of its celebrations, Microsoft's gaming brand is collaborating with Fanta to offer a very 2001-coded celebration. Nothing is more 2000s than ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...

Xbox’s upcoming Partner Preview on March 26, 2026, will provide updates on major titles such as Crimson Desert and Starfield, while also reflecting a shift in strategy under the leadership of Asha ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

Dalton Cooper is the Managing Editor of GameRant. Dalton has been writing about video games professionally since 2011. Having written thousands of game reviews and articles over the course of his ...

On the heels of a major leadership turnover and the reveal of its next-gen hardware initiative Project Helix, it's back to business as usual over at Xbox. Over on Xbox Wire, the company announced it ...

Posts from this topic will be added to your daily email digest and your homepage feed. There weren’t many big names featured, but it was a surprisingly varied lineup of games. There weren’t many big ...