Wimbledon is serving up a new audience to its sponsors and partners – the under-18 demographic within the metaverse. Andy Murray’s avatar models virtual gear within the WimbleWorld mini metaverse As ...

Roblox is a sandbox platform where users can program their own games as well as play those created by others. There are a plethora of games available on the platform spanning every genre. Apart from ...

As the tournament launches, so too does the WimbleWorld mini metaverse within Roblox. It enables fans to take on their friends on the virtual Centre Court, a tribute to the iconic stadium as it ...