The new safety measure comes as Roblox faces criticism and at least 35 lawsuits alleging users meet and abuse children on the gaming platform or that the platform helps facilitate child sexual exploitation and grooming.

The online gaming platform “Roblox” will begin using AI technology to scan users’ faces for age verification. Roblox's senior director of product policy, Eliza Jacobs, spoke with NBC News’ Tom Llamas about the new feature aimed at preventing unverified users from accessing the chat,

DES MOINES, Iowa – The popular immersive gaming and creation platform, Roblox, is implementing what it calls a new industry standard when it comes to online safety, requiring all users to undergo age checks through facial recognition technology.

Roblox, under scrutiny for child safety concerns, will require users to verify their age through a selfie or an ID. They'll only be allowed to chat with others in the same age group unless they confirm they know the other person.

Online game platform Roblox will start blocking children from talking to adult strangers starting next month using facial age estimation. As online games platform Roblox faces fresh lawsuits alleging the system’s design has made children “easy prey” for predators,

The massive online gaming platform Roblox, which is used by millions of children under the age of 13, announced it'll soon require every player to scan their face and use AI-powered facial technology to estimate their age.

It comes at a time when the online gaming giant faces several lawsuits and growing calls to be included in Australia’s social media ban.

Roblox CEO David Baszucki joined CNN’s Pamela Brown to discuss new safety measures to protect young users, including AI-age verification technology. The announcement comes after a growing number of lawsuits that say the platform allegedly failed to deter sexual predators from targeting minors on the popular gaming platform.