Self-control is a vital skill that touches every aspect of life, from managing your emotions to making sound decisions about ...

People who can delay gratification and master their impulses thrive in life. And experts say that you can learn skills to rein in bad habits. By Christina Caron We tend to respect and even idolize ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Of the world's 3,200 "most influential" scientists, 15 do their work in Florida, including Roy Baumeister, who co-authored the 2012 bestseller Willpower: Rediscovering the Greatest Human Strength.