CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Agencies today are navigating a fast-moving media landscape—stretching resources thinner and demanding more from every campaign. At the same time, audiences are increasingly fragmented across screens ...

The line between ‘media network’ and ‘urban network’ will fade. What we call advertising today will merge with public information, retail experience and entertainment, writes Philip Matta.

Spanning approximately 64,000 square feet and three stories, Cosm Cleveland will feature two primary programmatic elements: The Dome and The Hall.

In an era of fragmented attention, OOH delivers shared experiences that build brand trust, writes Nezar Nagro.

PubMatic, an independent technology company delivering digital advertising's supply chain of the future, has announced the latest results of a multi-year integr ...

City plans to replace a 100-year-old water maintenance building in northeast Minneapolis. Planning Commission approved acquisition of a 5-acre site for $7 million. Design work expected in 2026, with ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X L-R: the representative of first runner-up Rwenzori Aid; winner Kathrine Akello of Makerere ...

An undisclosed global life insurance firm is partnering with the Atlanta-based company on the development pipeline.

OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt ...

If you own Magnite stock or are eyeing it for your portfolio, you are probably wondering what to make of its recent twists and turns. After all, the last week alone saw shares slide over 12.3%, adding ...

In an exclusive interview, Harteveld — who succeeds retiring CEO Chris O’Malley — says that Exabeam is ‘putting partners at the forefront’ amid massive opportunities in AI-powered security operations.