Visible transparency builds trust and turns personalization from something done to the guest into something done for them.

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies ...

Tealium launched back in 2011 and built one of the earliest customer data platforms (CDP) a couple of years later. The company has concentrated on collecting data in highly regulated industries, and ...