Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...
In this special guest feature, Rob Patterson of ColdLight examines the benefits of leveraging machine learning to enhance the story that businesses are able to tell with their data. He expands on the ...
CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions — not just report numbers. The interest in crafting solid data storytelling has grown en ...
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