Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn't an ...

Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...

Michael Boyle is an experienced financial professional with more than 10 years working with financial planning, derivatives, equities, fixed income, project management, and analytics. Economic order ...