Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

While past decades focused on impressions, clicks and conversions, today’s most successful marketers prioritize long-term ...

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger ...

For the original iTunes version, click here. The third-party Google Search tracking tools are going through a rough patch right now. Google Search Console was reporting massive impression drops since ...

Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page. So just keep in ...

The Federal Trade Commission is investigating whether Amazon and Google misled advertisers regarding the pricing and terms for their ads. As first reported by Bloomberg, the investigation is being ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...

DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The DOJ is asking the court to order a Google Ad Manager ...

The trial in the U.S. District Court for the Eastern District of Virginia, scheduled for Monday, will determine penalties to restore competition across online advertising. The U.S. Department of ...