From expert tips to how to spot a fake, here's everything you need to know about buying a pre-owned luxury watch.

Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand ...

The streetwear industry has experienced changes over the last few years, as luxury brands have shifted away from the market ...

Shark Tank's Kevin O'Leary can go to heights in search of "crazy and eclectic watches." His obsession with everything watches ...

A version of this story originally appeared in the February 2025 issue of GQ with the title “An Underground Icon Comes Out of ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or ...